It was bought by e Bay in 2000 from its two founders and then introduced into a number of different international markets.

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Users will be given a 250MB daily cap, after which they will be able to access only a specialised portal known as Tobetsa, which will give them access to Gumtree's educational and job seekers' sections.

Said Gumtree SA spokesman Estelle Nagel: "Tobetsa has already had 24000 unique visits since its inception on 30 July."Gumtree gets 9million visitors every month.

So the question is: How does one expand on such a wide reach?

The answer we came up with is to expand the internet user base," she said.

Gumtree partnered with non-profit organisation Project Isizwe, which will facilitate the introduction and maintenance of the "free internet zones".

The project's first phase made free Wi-Fi available at six university campuses and at activity hubs in the Tshwane region.In the second phase 213 sites will be created at schools in Mamelodi, Soshanguve and Atteridgeville, in Tshwane."In one of our Wi-Fi spots in Soshanguve there was a lady sitting there selling fruit, chips and juice," said Nel."Since we rolled out our free Wi-Fi, she's had an 800% increase in sales.Alongside the growth of social media on the continent, using the Internet for everyday transactions is starting to become as natural as the things it is slowly replacing. e Bay-owned Gumtree in South Africa is now getting 3-5 million uniques a month.Russell Southwood spoke to is newly appointed Head Of Marketing Claire Cobbledick.Gumtree started in the UK initially targeting South Africans and Australians.