Hinge connects you to those with whom you share Facebook friends. (It's OK to admit it.) Tinder, famously, gives you the opportunity to swipe left or right on a seemingly unlimited number of men, an endless game of Hot or Not.

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In this post-post-post sexual revolution era, there's a different kind of "having it all" pressure that comes before marriage and family, perpetuated by social media, where everyone's life is a #nofilter highlight reel.

On the must-have list: a dream job, famulous friends, cool hobbies, and a killer dating life.

But between work, family, friends, the gym, and volunteering, we don't all have the extensive social networks we simultaneously idealize and expect, the kind where we meet friends of friends at parties and dinners—a smorgasbord of potential partners who conveniently come with the implicit endorsement of someone trusted.

Enter dating apps, which (the logic goes, anyway) put an entire city of eligible singles at your fingertips. Want long-form profiles complete with a "self-summary"? Searching for some semblance of that "we met through friends" story line?

On apps where anyone can message anyone, women feel inundated.

Guys send lame pickup lines or reams of information, and if you don't respond, they may retaliate by criticizing your profile.

Dawoon Kang, 33, cofounder (with her two sisters) of dating app Coffee Meets Bagel (CMB), remembers this feeling of being under siege.

You're not supposed to want to put a label on whatever it is you're doing.

You're supposed to just be laid-back, not possessive, not texting too much or too quickly.

Lately, a slew of tech-savvy, successful women has decided to take matters into their own hands and create a new generation of dating apps to address the mobile miseries—feeling objectified or harassed, going-nowhere conversations—that have turned looking for "happily ever after" into a living hell.

One of the biggest plagues is what we'll call The Deluge.